10 Quick Tips For Marketing Your Album

10 Quick Tips For Marketing Your Album

Blog : June 22nd, 2014


1. Use Twitter and Facebook, But Don’t Be Stupid

Make a list of every close friend or family member you have on Twitter/Facebook that you know that you could ask to help spread the word about your project. If you are DM’ing every twitter follower, you’ll be “blacklisted” quickly and lose friends.

Here are some options:

  •  DM or message your friends with a suggested tweet for them to post
  • Ask for a retweet or re-post.
  • Make it easy for people to RT. Don’t take up all the characters allowed. If someone likes your tunes, give them space to express.

2.  Reach Out To Bloggers

Search Twitter for worship based accounts and blogs. Ask for a tweet or review on their blog. Offer your record to these people for FREE. For most blog writers they will need a bio, album description, album artwork, artist photo and link for them to download your album.

This is one of the best things you can do as it will help you spread your music faster.

3. Help Others

If you expect someone to tweet for you, help them by promoting something they are passionate about. Retweets and mentions go a long way on Twitter. If all you do is promote yourself, you will quickly lose respect online.

Promote those you want to promote you.

4. Give Something Away For Free

Think of your first record as an investment (labels don’t even expect to recoup on a debut release). Give a song away for free or even your whole record for that matter. I know this is hard to do, but sometimes it’s more than worth it.

There are many tools including Noisetrade to help your give your song away in a widget format that give you code to copy and paste.

Trust us, “free” is your best marketing strategy.

5. Partner With A Non-Profit

This will help spread the word about a good cause and good music too! The most important element is to help promote a good cause, you will receive some benefit, but the focus should be on the organization’s mission. Consider giving away your song for free on a non-profit’s website to help spread awareness around their cause. Most non-profits have a solid web team and can help with the strategy and web platform.

6. Email Blast

Send out an announcement about your record through email form. Be sure to include links for people to connect with you on social media. Give people easy instructions on how to help spread the word. If you work at a church or lead worship, ask your pastor to send out an email on your behalf.

Email is still the most effective, intimate form of online marketing. Don’t ignore it.

Another option is to give away a song for an email address.

7. Use Video

People who are on the internet love video. One of the best ways you can spread your music is to create music videos, tutorials, and EPK’s for your record.

Create a trailer for your upcoming album. Create a music video for your best song. Create tutorial videos on how to play the song. Do an interview about the story behind the song. Whatever you do, make sure video is part of your marketing strategy.

8. Paid Advertising – Music Websites

If you have a marketing budget, it would be good to look at some paid advertising. Contact FrontGate Media to help with some of your paid advertising. They have partnerships with websites such as, and some other helpful music sites. They can help point you in the right direction. We really like the free downloads and artist features of the week on both of the above mentioned sites.

9. Paid Advertising – Blog Ads

We absolutely love advertising on blogs. It’s a great way to partner with real people. You receive lots more online exposure when bloggers have your products for reviews, etc.

10. Album Reviews

This is so incredibly important when trying to gain some traction in getting the word out about your album. What it also does, is give you honest feedback and critique for you to make a better record the next time! Your mom may love your record, but some honest feedback goes a long way. We believe having your album reviewed on blogs or music review websites is worth the effort. Even having your friend’s blog write a review on your album is worth it.

What marketing tips would you add to the list?

If you are overwhelmed or unsure of how to promote your next album, we would love to help you.  Give us a call on 905 858 8851 or send us an email to [email protected] and we will design an action plan with maximum results for you.  Contact us today.

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