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Blatant Music Industry Email Mistakes

Blatant Music Industry Email Mistakes

Blog : July 3rd, 2014

Artists/Musicians:  When you are trying to get your music career off the ground, there is a lot of cold calling – or rather, cold emailing – involved. As you reach a more comfortable place in your music career, you’ll discover that that part of the job never really goes away. Knocking on cyberdoors just comes with the territory in the music industry. Of course, some of those emails are going to go unanswered – it’s a fact of life – but you can increase your chances of getting a response by avoiding some common music industry email mistakes. Cross these five bad habits off your list to make a good impression on the person on the other side of internet connection so you can get the help, advice and opportunities you’re after.

1. The Subject Line Email

Email subject line: Check out my music!!!!!!!

Email body: Blank, or a link to a website

Reader reaction: Delete

If you want someone to take the time to listen to your music, take the time to write them a brief email introducing yourself. Don’t ever write your complete message in the subject line of an email. Write a relevant email subject, then jot a few sentences in the body of the email that tells who you are and where your music can be heard.

2. The UnProfessional Email

It really pays to treat your music aspirations as a job, and that is especially true when you are sending someone an email. Now, typos are bound to happen (don’t I know it), but read over your email before you send it to catch any glaring errors. Avoid spelling things phonetically or writing in text speak or overdoing the slang. Further, there is seldom a good reason to come out of the gate with bad language with strangers. You never know who is on the other end of the computer, and don’t assume that just because they work in the music industry that they can read an email that looks like a text communication between high school girls or that they are down with the f’ing and blinding talk. After a business relationship develops, you can become more casual with your communication as appropriate.

3. The (Large) Attachment Email

Unless you have someone’s permission, never, ever email them a song, video, photo or other large file as an attachment. Not only will it not get listened to – even if it makes it past the spam filter – the time spent receiving the email will be so annoying to the recipient that they will remember your name for all the wrong reasons.

Sending attachments without permission is never a good idea, anyway. If you want to send someone a press release, one sheet, bio or some such thing, paste in the body of the email or send them a link to an EPK.

4. The Vague Email

When you email someone, be clear about what you’re asking for. If you want them to listen to your music – why? Do you want a review? A record deal? A show? A manager? If you are looking for advice, what do you need advice about? Getting a PR job? Booking a show? Getting a music business degree?

Be very specific about why you’re emailing someone. It will make it easier for them to give you the help you are seeking.

5. The Misdirected Email

You know how they say, “work smarter, not harder” – well, one surefire way to work smarter when you’re soliciting something for your music career is to know who you are contacting before you send an email. That means instead of just emailing labels willy-nilly from some mass industry mailing list, research which labels may like your music, then find out their demo policy, then contact the right person at the label with your email. Or, instead of just emailing agents, research agents with artists similar to you, so you don’t email the classical agent about your hip hop crew, and so on. Know whow you’re contacting before you reach out – it shows respect for the time of the person on the other end of the line, and it saves you time and stress as well.

On a personal note, if you want to ever do just one thing for us, don’t ever, ever, ever write anything – but especially an email – lIkE tHiS.

Do you have any additional mistakes that you have made when sending emails?

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