Musicians & Artists!! Tips On Creating An Effective Music Marketing Website

Musicians & Artists!! Tips On Creating An Effective Music Marketing Website

Blog : November 28th, 2013

Having your own musician or artist’s website is one of those things that you don’t need immediately, but sooner or later, you’re going to find reasons to want one as part of your online marketing strategy.   As your career is broadened, your fans are going to want a centralized place to go for all your latest news, releases, and upcoming shows. That’s exactly what a good website should do.

So, when it comes time to add a website to your box of online music marketing tools, here are a few success tips to bear in mind!

Creating An Effective Music Marketing Website 

1. Don’t autoplay music. Yes, even a musician’s website really should wait for permission before blaring music. Auto-playing audio is virtually always distracting or annoying for web surfers, so keep things quiet until they ask for sound.

2. Put links into your videos.  Ensure that all of the videos uploaded to YouTube and other channels include links directly back to your website. Once your website is live, you’re going to want to use all your other social media outlets to try to traffic people back to it.

3. Keep the bandwidth requirements reasonable. It’s tempting to go all-out with a flashy website full of animations and design elements, but you’ll ultimately be seeing fewer visitors if you go that route. Remember that music fans are browsing on mobile devices, so keep things lightweight. (Then they’ll have more data left for downloading your tracks!)

4. Include a blog. If you’re going to have a website, start up a blog that goes along with it. Besides giving you another outlet for communicating with your fans, blogs are fantastic for your online music marketing. They’re easily shared on social media, and help boost your SEO as well.

5. Keep updating. For your website to remain visible on Google, it needs to be updated fairly regularly. Besides, only a few things look more sad than a website that hasn’t been updated in years.  Remember to keep consistent on your website’s posts which will keep giving your fans reasons to come back and support you!

If youre unsure of how to go about creating an effective music marketing website, we would love to help! Contact us today.  Email us with your intent to [email protected].

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