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Promotion!! You’ve recorded your best music, now what?

Promotion!! You’ve recorded your best music, now what?

Blog : July 28th, 2014

Are you an indie artist or musician?  Then you also have to think of yourself as an entrepreneur. The problem a lot of entrepreneurs run into is they want to get really great at what they do (whether it’s music, modelling, directing, skiing, or whatever) and let someone else handle the part where you have to tell the world about your greatness.

Unfortunately, that doesn’t really work. This is one of the main reasons why we tell indie songwriters they need to be knowledgeable about five things: 1. songwriting, 2. performing, 3. recording, 4. their instruments, and 5. marketing.  The last one is crucial, but it’s so often neglected. You need to learn marketing to get your songs out there.

A lot of times, songwriters get programmed to think “making it” = getting lucky and having “someone” find your music on YouTube. Then you magically become famous, somehow. But for the 0.00001% of the time that actually happens, it isn’t enough to make it a real strategy. It’s just what we believe to be a strategy, because it’s a great story. So when it happens, we hear about it.

There really isn’t a way to streamline the whole process. It’s a lot of work building a fan base. You can outsource some things, like creating your website. But as far as marketing your site and your music, YOU are the only one who’s going to care enough to do it right. If you have one other person in your life who cares almost as much as you do and is willing to help, you’re lucky. In most cases, you’ll be the only one.

If you hire someone to promote for you, they’ll do it without the passion you have (although they may have more promotional skills), however when your money runs out, they’ll stop. Hence the importance to learn this for yourself as you’re the only one who cares enough about your music to promote it the right way, continually and consistently.

If you want to be an artist with a big fan base, you’ll have to learn to use social media effectively and build an email list to retain your fans. It would also be to your benefit to play live shows a lot.  Essentially, you need to find out where people who are into YOUR style of music are hanging out, and network with them there.  And when you find them, give them value. DON’T just spam them with your music. You have to figure out what you can offer them to make them want to check you out.

If you’re looking to write for other established artists OR write songs for film or TV, you’ll need to get out there and network like crazy. Songwriting conventions are great for this, because you can actually meet the people who can get your music where you want it to be. But again, make connections with them, don’t just try to get them to do things for you.

If you’re looking to write for other artists, your homework will include figuring out WHO to write for and HOW to write in their style. You’ll also have to make contacts with the right people to get your music in their hands.

If you’re looking to get your music on film or TV, you have to know what style to write for certain TV shows so you can contribute music that’s appropriate for those shows. You also have to start networking with music supervisors. You can’t just send all of your music to every music supervisor to see what sticks. You have to make the effort to get the appropriate music to the right people.

Taxi Music is a service that can be a good shortcut for this process. They’re basically the middle men to music supervisors, record labels, etc. You submit your music to them and if they think it fits the specific listing you submitted it for, they’ll forward your music to that supervisor or record label, who then has the option to use it (or not). And when your music isn’t forwarded along, they usually provide you with good feedback regarding WHY it wasn’t forwarded, which can help you grow as a writer.

They do charge a yearly fee, and a fee for each listing, but it’s worth it if you’re serious about it. They also have a convention in Los Angeles every year that’s free for their members, and a ton of great industry professionals show up for it, making it an awesome networking opportunity.

We know these approaches may not be the quick fixes you were looking for, but unfortunately, quick fixes don’t really exist when it comes to marketing. And if they do, your chances with them are basically a lottery ticket. So

figure out what you want to achieve with your music and then you can go after it with patience and persistence. Good luck with everything!

If you are overwhelmed or unsure of how to promote your next song or album, we would love to help you.  Give us a call on 905 858 8851 or send us an email to [email protected] and we will design an action plan with maximum results for you.  Contact us today.

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